Partnering with the guys at RTKL will require a lot of thoughtful action and bravery on both sides, but it’ll be a lot of fun, also!To express my feelings these days here in Dallas, dealing with Debbie, Marty (on call from Saudi), Keith, Mike, Lorraine, Pippa, … and a lot of other great professionals (the best medical equipment planning team you could dream of doing work with), and trying to figure out how to take the best reciprocal advantage of the partnership between our companies, please let me quote Seth Godin a little bit (it’s easy to look smart when quoting smart people …)
Business Development is a mysterious title for a little discussed function or department in most larger companies. It's also a great way for an entrepreneur or small business to have fun, create value and make money.
Good business development allows businesses to profit by doing something that is tangential to their core mission. Sometimes the profit is so good, it becomes part of their core mission, other times it supports the brand and sometimes it just makes money. And often it's a little guy who can be flexible enough to make things happen.
The thing that makes business development fascinating is that the best deals have never been done before. There's no template, no cookie cutter grind it out approach to making it work. This is why most organizations are so astonishingly bad at it. They don't have the confidence to make decisions or believe they have the ability to make mistakes.
Business development people are exploring the unknown. That means that there's more than cash on the table, there's bravery and initiative and excitement. The best business development people I've ever worked with are able to capture the energy in the room and amplify it. They'll build on the ideas being presented, not make them smaller.
Full story at:
http://sethgodin.typepad.com/seths_blog/2009/09/understanding-business-development.html
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