Thursday, August 5, 2010

A picture is worth a thousand words ...

An old phrase by Frederick R. Barnard used to say "One look is worth a thousand words"; in fact it was stolen from the original chinese proverb saying that "A picture is worth ten thousand words" (and if you google the phrase you'll find at least other 5 claimed origins ...). So, how many words may a 3D rendering of your new operating room be worth? And a computer graphics live animation? But the guys at RTKL go beyond all of this, so here you are with a complete mockup of the new operating room, filled with equipment and furniture. And a group of nurses and surgeons visiting it (at a 6.30am meeting!), using the equipment, moving the lamps, making suggestions and coming up with the final decisions ready for the architectural construction drawings. And there were two of these mockups to explore, good for the medical staff to compare the different layouts, plus patient rooms. Wow! And now let's go back to the whiteboard ... oops ... to the CAD station ...
PS You may have read of how Apple used to design its new retail stores a few years ago ... Apple had a full store mock-up hidden in a San Jose-area warehouse for a year prior to opening an actual store, so they could test out various layouts and designs. They continue to tinker with the formula-- furniture, lighting, merchandise mix, so-called "collateral" (those brochures and cards, etc.), placement of objects, etc.
Pursuing excellence ... sounds familiar?

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